Welcome!
I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash
Refer to older posts…
Blogging services
HCI chat

Your message needs to be clear, not vibrating!

I came across this image today and was annoyed by the incorrect use of ‘your’!

I did try to be gracious and look past the poor grammar,  and actually see the message but random the capital letters and poor grammar was too much.

A website slogan with poor grammar that tops it being clear - your struggling with Money because of Your Vibration

And a message like this needs all the additional credibility it can get really – not everyone will accept the concept of vibrations and auras impacting your life and finances, and even if you do believe in those things, there are so many quacks in those fields it is hard to trust a new source of these ideas.

So unless this message was deliberately done to exclude more discriminating people and attract more gullible people, the message would have been more effective (ie easier to read) as:

Corrected quote about money struggles

The image above (ie not my corrected version) came from Money Habits where they were questioning the wisdom of the message and encouraging people to pay attention to their financial concerns in order to find solutions. I don’t know the original source of the quote so can’t say if it went on to explain their meaning or give ideas on how to improve their vibration – without additional content, this quote is fairly pointless as it doesn’t give guidance to someone.

If you send out a message to engage people about their concern, you have to follow it up with some information or a means to get answers. Just stating the problem isn’t helping anyone.

In summary, this message failed because

  1. they used ‘your’ instead of ‘you’re’ and it was distracting
  2. random capital letter use was distracting
  3. it just stated a problem without providing resources
  4. all the above removed any credibility it may otherwise have had

 

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge