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Why you should bother with an FAQ page

Not all websites have a FAQ page, and not everyone things positively about FAQs, but I think they are worth adding to a business website.

What does a FAQ page do?

faq key on keyboard of laptop computer. 3d illustration.In very simple terms, it helps people find information about the business and/or products and services available.

Some of the information just doesn’t fit very well elsewhere on the site and others bit are important enough to justify repeating.

I know when I am looking for specific information, I often go to the FAQ page, and the lack of a FAQ can be really frustrating as it leaves you searching the entire site.

How does it help a business to have a FAQ?

Having a FAQ page

  • makes it easy and quick for customers to find information so they are more likely to buy
  • means people find answers themselves instead of getting twenty calls a day about basic information – this saves the business time
  • people are reassured that their question is answered and that the business is upfront about details
  • is a central location for various facts that just don’t fit anywhere else

Of course, the FAQ has to be worth visiting or it can undo all the benefits – but we’ll cover what’s in a good FAQ page another time!

 

*Image courtesy of  icreative3d at 123rf 

3 Responses to Why you should bother with an FAQ page

  • Ron Pickle says:

    Having an FAQ page is a must as it makes your business more transparent, visitors and potential customers get most of their questions answered with out picking up that phone and it also displays your earnestness to be closer to your clients and solve their problems.

  • You are right about FAQ pages, these days many businesses take their customers to their well stocked FAQs if they face any issues, if FAQs does not solve the problems then only they are lead to the contact details.

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