I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
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Tash
Sticking to instructions
Trying something new is always challenging and a bit nerve wrecking.
So it’s easy to rely on sources of information to help the process.
Making tile adhesive
We are doing up our bathroom so needed adhesive to attach the tiles to the bathroom walls. After research, we decided to use adhesive powder rather than a pre-mixed adhesive.
To make the adhesive, it is a simple matter of mixing some of the powder with water. Of course, how much of each is somewhat important!
The packet included instructions for making the adhesive to the correct consistency. However, the instructions were to mix 20 kg with 6 litres of water.
Instructions on the tile adhesive powder bag.
Trying to convert those instructions into mixing usable quantities was difficult – giving a weight rather than volume of the powder was particularly difficult. Meaning our first attempt was too wet and wasn’t going to hold the tiles well enough.
Clarity in instructions
We figured out a good consistency for the adhesive, eventually, and now have some lovely tiles stuck to our walls!
But learning from others’ mistakes, here are my tips for making instructions for useful:
- Remember who the instructions are for and make them suit. That is, don’t assume the person reading the instructions knows as much about your product as you do. If you are only writing for experienced people (in our case, professional tilers), you may be able to give less information than if writing for inexperienced users (such as DIY tilers).
If you have more than one audience, ensure the instructions are simple enough for the less experienced group. - Aim for clarity so people understand how to use your instructions. You can do this through
- avoid jargon
- do multiple small steps instead of a few large steps
- use short sentences
- use simple language and sentence structure
- if the product has different uses, explain how instructions vary between those uses. For example, if floor and wall tiles need adhesive with different consistencies, say something like “Add 6 litres of water for floor tiling and 5 litres for wall tiling” rather than “depending on the consistency of the mix required”.
- Where measurements may vary, give a ratio or multiple examples. I’ll expand on that in my next post 🙂
- Put instructions where they are easily seen – not just so they can be found but so that they are easy to refer to whilst using them. Again, with the tile adhesive packet, the mixing instructions were in amongst paragraphs of text.
What interesting experiences have you had with hard to understand instructions?
Digital financial communications
What do you do with the annual reports, product disclosure statements and other disclosure materials you’re sent by banks, super funds and similar organisations?
Hard copy rubbish
If you’re like many people, you put them in the recycling (or normal) bin – possibly without even reading it first.
This is annoying because
- it is a waste of paper and thus a burden on the environment
- it is a waste of money to print and mail the documents – and guess who pays for that waste?
Going digital
A few years ago, legislation changed so that financial instructions can send some disclosure information electronically. That could be as an email attachment, an email linking to an online resource or even an SMS containing a link.
However, the super funds and banks could only do this if you consented to getting it electronically.
New digital rules
Under a new ASIC guidance, financial organisations in Australia can send disclosure materials to their customers/members by default.
That is, they will need to notify customers/members that “certain information will be provided by {explain electronic method} unless you opt out within 7 days of this notice.”
So once such organisations set up this notification and opt out system, we can all expect to receive such notices and then get fewer hard copy disclosure materials.
Going back to my first question – do you keep hard copies of such materials? If so, will you opt out of electronic communications now there is a clear choice?
If you were a financial organisation, would you swap to sending digital communications instead of hard copies?
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