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Monthly Archives: September 2013

Monday meanings: a dearth of life

Published 30 September, 2013 | By TashWord

For today’s Monday Meanings, I thought I’d follow on from Friday’s post and my personal recent history by defining death and dearth.

Apart from an obvious similarity in spelling with one letter difference, death and dearth do have a certain similarity in meaning too. neither is a cheerful word and both are about a lack or loss. To me, both give the impression of barrenness, isolation and gloom.

Do you find these words similar or just words that happen to be spelt in a similar way?

Death (noun): the end of life, a cessation of being alive.
Liz was completely alone at the lighthouse after Jack’s death.

Dearth (noun): a scarcity or lack of something
There was a dearth of vegetation and colour in all directions.

Posted in Monday Meanings | Tagged dearth, death, definition, die, meaning | Leave a comment

A rose by any other name

Published 26 September, 2013 | By TashWord

Last week my father-in-law died.

A red rose is beautiful and simple – nothing more is needed to be said.

So it’s been a hard week and I haven’t posted in the meantime.

I also haven’t listened to all the Problogger sessions thus haven’t shared any more ideas nor implemented any myself.

But it has made me think about choices of words and the hidden context of words we sometimes need to be aware of when we communicate to people. Especially to people we may not know well so may not know what context they will use to understand our words.

Similar words convey different messages

The day Tony died, we went to the nursing home he had been in.

A lovely staff member spoke to us and would only refer to Tony passing. She was obviously very uncomfortable with saying someone had died.

Conversely, other people I spoke to during the week commiserated and mentioned people they had lost in the past.

While most of us would understand what someone means with ‘ we lost my father-in-law last week’, it doesn’t feel right to me. At least in part because it reminds me of a comedian routine giving responses such as ‘was he labelled so someone could return him’ and ‘that was careless of you’.

Having written many things for superannuation funds, I have had to write about death (that is, explain their life insurance policies). And again it is interesting how different people react to this topic.

In my usual less-is-generally-best style, I write ‘if you die’. Various fund staff wanted words like ‘in the event of your death’ because it seemed softer or less ‘in your face’.

A few years ago, I interviewed Robyn O’Connell for an article. As well as having written a book on death for children (which I made use of with my children leading up to the funeral), Robyn is a celebrant and has done a lot of work around bereavement.

Robyn was strongly of the belief that saying die/dead is better than any euphemism because it is clear (which appeals to me!) and makes it easier to accept the reality to aid the grieving process.

Choosing the right word

It’s not just about the obvious meaning. We need to choose words that give the right meaning without the incorrect hidden message or the wrong emotional reaction.

What thoughts and feeling do you have to die compared to passed away compared to lost or any other euphemism you know?

Someone calling a rose by another name puts the wrong images into our minds. Of course, if a rose actually had a different name it may be perceived differently – who knows!

I wish I had taken a photo of the roses we had on the coffin on Monday. They were beautiful and would have suited this post perfectly.

But I didn’t think of taking photos during a funeral and wasn’t really in that emotional place anyway.

Interestingly, someone did take photos at the funeral – perhaps not at the church but certainly at the cemetery and wake. I was surprised to see him doing so but not offended by it. How would you feel about someone taking photos in an unexpected setting such as a funeral?

In memory of Tony

Tony Brown, Graduation photo, University of Melbourne, 1959

It has been a tough week. And this is where I indulge in something more personal in the form of a mini tribute to a lovely man.

Tony was a gentle man, a very generous man who gave a lot. For one thing, he was president of the E W Tipping Foundation for 21 years. Intelligent and respectful, Tony was a man of few words.

A loving father and grandfather, Tony will be missed by many. The number at his funeral showed that, too.

Rest in peace, Tony.

Posted in About Word Constructions, bit off track, grammar & details, Monday Meanings | Tagged death, die, lost, meaning, message, pass away, rose, word | Leave a comment

How to use important points…

Published 13 September, 2013 | By TashWord

Conferences notes can lead in many directions, every one can be important and strong. You just need to find the right notes for you.

There are great quotes around. Some of them can be very inspiring or lead you to new ideas that can change your life.

I think we all come across great sayings, lyrics, words that make us think. Yet it is so easy to forget them in the everyday or hear so many at once that the wisdom doesn’t have the opportunity to really sink in.

Seminar and workshop notes

As I am watching the twitter feed for PBEvent, I can see many nuggets of information and wisdom that are great and worth taking note of.

For example…

Final roadblock – the comparison trap. If you’re compelled to compare, compare yourself now to when you started. Not to others. Darren Rowse

How do we do what we were born to do?, asks @ClareBowditch. We Begin. Carly Findlay

The best businesses and blogs solve a problem in the world. ProbloggerEvent

I am trying to write down those that really stand out to me – which is sometimes a challenge to keep up with the feed speed and write. But it is obvious that getting information solely through the twitterverse is limited in two ways.

For one thing, it is going past so fast that I can assess something is important and/or useful but not really process it.

The other is that there is no background context. This means I may be missing part of the point, of course but also that there is less opportunity to absorb the bigger picture and get my own ideas sparked by little things said.

Don’t get me wrong – I’m loving the technology that allows us to share in the event despite not being there! Twitter is live and awesome, virtual recordings later, it’s all good!

And I often shares tidbits of information when I attend a conference, webinar or whatever, too as it helps me cement ideas and I like to share. And I figure tidbits are better than nothing.

Making use of those tidbits or information and wisdom

So how can we maximise these bits of stuff we’re getting via tweets or quote websites and the like?

Please share your ideas and how you learn from others in the comments below – I want to learn rather than get overwhelmed or miss the very points I notice!

So some ideas from me to get us started…

focus on one medium at a time – trying to keep track on twitter and Facebook while listening to recordings will send you mad I think! I’m watching twitter now and recordings later.
write down some of the points that really stand out for you – you just can’t write them all down!
if following on Twitter, retweet some of the good ones. It helps share the love obviously but also gives you a reference point to go back to for information later
if people share links, open them but leave them until later for reading – blog posts and the like will wait 🙂
I know tweets are short, but feel free to shorten them if it helps! As long as it still makes sense to you, skip words and abbreviate other words
Join some conversations where you can – it can add depth to things. Obviously not easy on a busy twitter feed but it is interesting and works along the usual social media premises.

Have you ever followed a live feed for an event?

How did it go? Did you learn enough to make it a worthwhile experience?

* image courtesy of 123rf

Posted in bit off track, business info & tools | Tagged conference, context, learn, notes, quotes, seminar | 2 Comments

Not going to Problogger event?

Published 12 September, 2013 | By TashWord

Darren ended Problogger 2012 with a chat to us in the stands of the MCG

If you keep on an eye on the blogging community in Australia, it would have been a bit hard to miss the fact the Problogger event is on this weekend.

In fact, #PBEvent has already started trending on Twitter and the event hasn’t started yet!

Does not going mean missing out?

Speaking for myself, I’m now getting itchy feet about not being there. I loved it last year and am sure this year would have been even better.

For one thing, this year there are 3 sessions on most of the time (mind you it was hard enough to decide between two at times last year!) and I would have loved catching up with some people from last year.

And I simply hate missing out on things, lol!

However, it just wasn’t possible for me this year due to family commitments, especially as the travelling would put me so much further away.

There are many blog posts around at the moment about preparing for and getting the most out of PBEvent, so I thought I’d write a post for those of us itching to go but staying at home this weekend.

The PBEvent you have when you don’t go to PBEvent on the Gold Coast…

These are just my ideas and if you can add to the list, please do in the comments below as I want the best non-event I can get!

Problogger, Darren Rowse, has helped us a lot by making a virtual ticket available again this year so you can hear sessions soon after the attendees do. So step one – grab◊ a virtual ticket!
Listen to the virtual sessions. Sounds silly but a virtual ticket is pointless unless you listen to the recordings! What’s more, try listening to at least one or two during the weekend so you not only get the buzz but also can follow related conversations as you go.
Set up a twitter search for #PBEvent. Be prepared for a lot of tweets to flow past you. I know last year there was a lot of chatter during the sessions as people shared things they learned as well as discussing and expanding on points made. Just cherry pick things from the Twitter feed and you will gain ideas and inspiration is my (educated) guess.
Already #PBevent is trending on Twitter – tweets will fly over the Problogger conference weekend!

There will also be related hashtags as each session will have its own – I guess the trending hashtags list will give us a clue on the day!
Find out who is at PBEvent (many have announced that on Facebook, in their blog, etc) and keep an eye on their blog and social media feeds. A lot of valuable information and insight will be shared in the next week. And you can select bloggers from your industry to refine the information, too.
Got some blogging friends or contacts who are in your area instead of the Gold Coast? Why not get together for an hour or two this weekend? Watch the social media feeds and discuss some of the ideas you read. Not as good as the main event but you can still get some camaraderie and new ideas – and maybe a laugh or two while you’re at it!
Of course, making local blogging contacts can have a long lasting impact on your blogging, too.
Look up posts and other resources from last year’s PBEvent (I listed some in posts here and here). I intend dong this before any recordings are available – partly to pick up some of the excitement again but also to remind myself of what I learned last year and how it worked (or didn’t!) for me.
Blog! If you can’t be with them, at least make that motivation to write some posts!
Plan for next year. What stopped you going this year? If it was money, plan how you can raise that extra mony for 2014 (there is an affiliate session by Darren, a session on starting to monetise and a selling stuff session by Shayne Tulley to help, too!) If it was timing, can you schedule things differently for next year now so you can be at PBEvent?
Give yourself thinking time over the weekend to consider your blog. Ask questions like why you blog, what is and isn’t working, are you reaching the right audience, is it worth adding more (or less) media to your blog, and how can you best measure the success of your blog.

Watch #PBEvent on Twitter this weekend to learn a LOT about blogging!

Click To Tweet

◊ Yes, this is an affiliate link. However, I suggest this because I know how great the event was last year. If I help cover my costs through an affiliate link, it helps my blog keep going and it doesn’t cost you anymore than if you bought a ticket directly. And it’s all done through Problogger so I never see any of your details.

Posted in bit off track, blogging | Tagged missing out, PBEVENT, problogger, virtual | 6 Comments

Communications can win or lose votes

Published 6 September, 2013 | By TashWord

I don’t watch politics for fun. In fact, I don’t like politics very much at all and I often find their behaviour childish. Childish in a way I wouldn’t tolerate from any actual children…

Yet I am going to write a blog post inspired by a politician and Saturday’s election. It is mainly about their communications so no need to hide from another political statement!

Checking my options

I am proud of Australia and am willing to welcome refugees.

Earlier this week, I went to a number of websites to find out more about the smaller parties. Namely because I can’t bring myself to vote for either major party this year – blocking refugees asking for help is simply wrong.

On each site, I looked at their policy ideas and details on their candidate in my area.

Learning from their websites

Based on reviewing a few sites covering the same basic idea (ie what the political party stands for and why we should vote for them), here are some useful website tips for us all:

Summaries and simplicity are good.
A short summary of each policy area with a link to greater details made one site much easier to read and quickly gave me an overview of the party. The lists of actual policies were also brief and to the point. It was therefore easy to decide whether or not I liked them.
Other sites waffled on or gave me a long list of policies to choose from which was more intimidating than a single-page summary.
Dead links are frustrating and reduce your credibility.
One site had my local candidate listed but every link on his name took me to an error page. Given I found the rest of the site a bit vague, I really wanted an impression of him to make a decision. Instead, I was frustrated and didn’t feel the party was very professional or reliable.
Explain who you are fast.
One site (and I spent very little time on their site once I started reading their offensive nonsense, so maybe there’s a reason for their web design!) had a huge banner and blog posts on the home page. It gave me no idea of who they were (not even that they are in fact a political party) which is what I wanted to know – their latest news is in the realm of politics I don’t care about!
A clear tagline, an introduction or useful imagery can give information to site visitors quickly and makes life easier for people.
Show information, or don’t – changing is annoying.
I clicked through to an inner page which was basically a list of questions. Initially, I saw questions and answers but as I was part way through reading the start of one answer, it disappeared to show me a list of questions. Obviously, their software is set to narrow the content to just the questions but the loading time was so slow it showed answers first. Very frustrating to deal with as a site visitor.
Have you checked how your clever settings actually work for site visitors? Often a simple solution works consistently so is better than a fancier option.

Choices about who to vote for - clarity, trust, briefness and more

What characteristics are important in choosing where to vote or spend your money?

Learning from the candidates

Remember how I couldn’t find information about my local candidate above? I found a media release about him and some others in his party which my local candidate had replied to in the comments.

There is both good and bad to be learned from those comments…

His first comment was long. Maybe a third of a page without paragraph breaks long (lack of structure may be due to the software, which is on the party not him, so I’ll give him a pass there!) It started with a lot of impressive words strung into a sentence or two that made absolutely no sense. Instantly I had no faith in him and no desire to vote for him.

The lesson – make sure anyone representing your business online can write reasonably well or do it for them. A genuine message is better than trying to impress readers.

However, I will give him credit for answering multiple people’s questions to the media release. Responding to comments and questions showed enthusiasm and passion, and listening to people is a precious commodity when it comes to politicians.

Yes, some of those answers were long winded and were nice ways of fobbing off hard questions but he was trying.

The lesson – respond to people online to build rapport, show your personality and gain another opportunity to explain your purpose or skills. Remember, people may see this rather than your carefully crafted profile – especially if a link is faulty!

What have you learned from this election?

Have you come across examples where a politician or political party has communicated well or poorly?

Maybe some of the above examples have inspired you to check your own website with a different perspective. If so, I’d love to hear about it in the comments below…

While I am not going to vote for a party just because they did the best job with their website, being able to easily understand the party does influence my choices.

Just like as a business owner or consumer I am not going to buy something just because you have the prettiest website, but I am more likely to trust you (and thus give you my money!) if your site is professional, simple to use and inoffensive.

But based purely on my descriptions of their websites, who would you vote for from the above examples?

Personally the first site I mentioned would get my vote – their summaries and easy-to-navigate site made it easy.

Posted in bad writing examples, Business Communications, business info & tools, web content | Tagged communications, election, tips, vote, website | 2 Comments

What do you know about blogging?

Published 3 September, 2013 | By TashWord

On one hand, blogging is simple – put some words into a blogging platform and publish them. Make them good words and you’ll get lots of readers.

On the other hand, there is a lot of skill, strategy and knowledge that goes into running a good blog. And a lot of different measures for deciding if a blog is successful, or not.

There is a lot to learn about blogging – but the important aspects are already with you

So what do you know about blogging?

What do you want to know about blogging?

Do you know why you care about blogging?

This isn’t a trick question I can give you an answer to.

I do think it is important to know why you are blogging (or thinking of blogging).

If you know why, you can make your blog suit that purpose and you have something to measure your success against.

For instance, if your aim is to build awareness of topic X, you can decide if 10 targeted readers is enough or if you need thousands of readers a week. Whereas if your aim is to blog to build a habit of writing 200 words a day, a look at your post dates is an easy measure of your success.

I recently read a post by Rhianna which lists what she knows about blogging. It isn’t a technical list of how long posts should be, the best post frequency or choosing great titles, but a more basic list of what she knows about herself and her blogging purpose.

Like the Cheshire Cat said, how will you ever know you have arrived if you don’t know where you are going?

In a business context, I think this becomes even more important as time blogging could be spent elsewhere for perhaps greater profit – how do you know the blog is ‘working’ and worth the effort if you don’t know what it is meant to achieve for your business?

Even if you hire someone like me to help write or edit your blog posts, you need to know the purpose of your blog to assess it’s worth. And give direction to the writer.

So in the comments below, let me know why you blog. Or put in your ideas of maybe why you blog to help form your final answer and see if that changes how you blog.

* Images courtesy of 123rf

Posted in blogging, business info & tools | Tagged Blogging, know, measure, purpose, success | 2 Comments

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