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Check your edit notes are gone

Have you ever added notes for a designer or typist? Are you sure they were removed later?

It’s an easy and obvious thing to do – add a note directly where it is relevant so someone else can make appropriate adjustments. I do it a lot, especially in pdfs that I send back to a designer for changes.

Make sure they’re removed

Today, I came across this image on Facebook:

edit note remaining ina Cadbury banner
{click on the banner if you want to find out about Cadbury’s competition You may have to log into Facebook though!}

It amused me because someone has asked the designer to add extra information – and the designer has added ‘please add’ as well as the required information. And no one noticed it to have it removed before publishing the banner.

At least it was a polite request that was overlooked!

Being a polite request, this has amused me and in no way detracts from me being a Cadbury customer (given I love their chocolate it would take a lot!) But it does have the potential to damage a reputation.

How do you feel about Cadbury making such an error?

I remember a similar experience in a training manual I once read. In amongst general text was a paragraph to the effect of “Chrissie the following graphic needs to add a break between a and b plus include x, use lower case letters and correct the categories”.

It is funny to tell but it isn’t a professional look for the training organisation!

Testing the reading

Some years ago, I worked in an engineering company and wrote many Expressions of Interest (EoI). I generally took an old EoI and hand edited it, adding and subtracting text as well as moving things around.

The department secretary took my rough notes (and they were rough at times!) and typed up beautiful documents.

Just for fun, I would occasionally test her and write something like “The company has three experienced engineers and the cow jumped over the moon, The little dog laughed to understand this project’s timing.”

It’s just as well I did proof read those documents as the secretary faithfully typed up the cow jumping over the moon!

Can you tell I’m not a talented typist? There’s no way I could type pages of information without actually ‘reading’ and processing it!

Other examples?

Have you spotted live examples of editor comments that have been included rather than followed?

5 Responses to Check your edit notes are gone

  • tashword says:

    Cadbury has now noticed their error and corrected it – the green bar now has a set of terms and conditions without ‘please add’ in sight! That is the beauty of making a mistake online rather than in print – it cna be changed quickly.

  • KennyK says:

    That’s definitely an advantage of online media. One example that I have is that I downloaded a ‘final report’ on the website of a child rights organization, and there were two comments (questions) visible that were not supposed to be there. They didn’t check the final document before uploading it, or maybe they uploaded the wrong ‘final’ version.

    If you spend much time crafting a text, you have to make sure everything gets checked – by multiple persons if possible – before releasing it.

    • tashword says:

      I’m guessing there are many examples, Kenny, more’s the pity.

      And I agree that multiple people checking a document before it is launched is the safest approach to avoid such embarrassing errors.

  • probono says:

    I can’t recall a specific instance online at the moment, but I’ve definitely seen things like this. I suppose that a mistake is bound to happen at times but in some situations, it’s obvious that the final piece or product wasn’t even looked at before using it.

    Before anything goes live online, it should be proofed a minimum of twice. First the creator/writer/designer should be proofing, then the client. If the client isn’t the one posting the item, then that person should also be proofing.

    • tashword says:

      Spotting mistakes like that implies that various people haven’t put much effort (if any!) into the proof reading and checking, and that’s what is damaging to the reputation, really. It is one thing for the writer/designer to miss an error, but for multiple people to miss it is more of a worry.

      I know what you mean, probono – the exmaples are out there but not always easy to name when you want to 🙂

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