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Blog post linking

In a recent blog post, Anna Cairo stated that many links to other blogs can theoretically make your blog successful – rather than just the blog itself.

Working together through linksSo how does linking to other blogs help your blog?

  1. you provide additional information for your readers which they will appreciate – especially if you link to someone who gives a different perspective or technical input to your blog
  2. you can support your opinions and knowledge with other posts to build your credibility
  3. search engines give you credit for outgoing links when assessing your blog’s ranking so linking to others, especially other good blogs and posts, is good for your SEO
  4. the people you link to will probably appreciate your links. Many of them will leave a comment in your blog or return the favour by linking to your blog
  5. others’ blog posts can inspire ideas for your own post so why not link back to the post that inspired you? Either as a courtesy or as a means of introducing the issue you are posting about (i.e. it saves you writing out a detailed background for your post)
  6. your blog is more interesting if it has variety and links off to relevant materials, whether on your site or elsewhere – and people are more likely to share interesting posts and blogs than boring ones!

So when is the last time you linked to another blog within one of your blog posts?

16 Responses to Blog post linking

  • nakita says:

    I must admit, I never thought about linking to other blogs! Someone posed a question to me that I haven’t been answer…why would you want to link to another blog if indirectly you’re in competition with them? But I see your perspective and it makes perfect sense.

    • tashword says:

      Hi Nakita, and thanks for your honesty.

      Linking to other blogs doesn’t just mean competitor blogs of course, but even so it can work for you. There is also the mentality that says my skills won’t suit everyone looking for a (in my case) writer, so if I promote other good writers I am still helping others and building my reputation.

      • onlinebusinessgal says:

        I think most of us do have our areas of expertise. There are many things that I believe I am good at writing. But even so, there are a couple writing formats that I prefer not to try. In this case, I would not mind linking to the Blog of a writer who does not specialize in the same areas that I do, but who does tackle the writing formats that I do not.

      • tashword says:

        I agree, onlinebusinessgal – we all have different expertise and different work patterns, too, so others may suit a project better than I do.

  • anotherspaceman says:

    A good article, and one that many more should embrace.

    There’s always the worry that once people leave your site, they won’t come back, but just think about yourself as a user – you’re always comparing sites, checking others, going back to google to find more.

    Indeed if your site is know for good quality links, then people will view it as a good place to filter out the rubbish out there, and will return often – so linking can be very beneficial.

    • tashword says:

      I hadn’t thought of that – people using a blog as a means of filtering out the junk that can turn up in a search. I do know I have found some great blogs and information by following links in blog posts.

  • onlinebusinessgal says:

    I also wanted to say thank-you for this article. I will also say that I had not really given much thought to linking to other blogs before. It is true that doing so, can benefit your own blog in many ways. I also do like helping other writers and blog owners to reach their own goals and be successful. If I can help another quality blog by bringing them increased traffic while also helping my own blog, this is something I am all for.

    • tashword says:

      You’re welcome, onlinebusinessgal :)

      I see blogging and encouraging interactions between blogs as a community and I love that sense of helping everyone learn and grow.

  • Anna T says:

    I link to other blogs from my blog all the time! It has proved very beneficial in a variety of ways.

    For example, the other blog owners often appreciate the link. They will share the post with their followers and usually return the favor at some point in the future.

    It’s also good to give your readers different perspectives on things apart from your own.

    • tashword says:

      Glad to hear you have had success with linking to other blogs, Anna :)

      • onlinebusinessgal says:

        Anna, it is good to know that linking to other blogs can bring positive results and has done so for you. I think other blog owners will certainly remember that you linked to their blog and will do something to help you out in the future if the opportunity presents itself.

  • godric says:

    I never knew that Search Engines give credits for out going links. Thank you for pointing it out. I definitely agree on the benefits not only for SEO purposes but mainly for building credibility to the content of your blog.

    • tashword says:

      I couldn’t tell you how they weight things, obviously, but outgoing links are counted by search engines – if you are recommending good sites, you showing your interest in quality as well as building the interaction of the web so search engines value it. Hope that knowledge helps you, Godric :)

  • Pingback: Adding depth to your website

  • KennyK says:

    It’s definitely good and you’ve covered the most important reasons to link to other blogs. As you say, you provide people with useful information and also with shortcuts to even more useful information. I would be glad to find some really relevant links inside an article or blog. It saves me valuable time, because if you have to go to a search engine like Google and do some searches, it can take time to find what you’re really looking for. A lot of search results, yes, but how many of the sites are going to give you exactly what you want to read about?

    • tashword says:

      I agree Kenny – search engines are great for a range of results but it can be very time consuming to sift through them sometimes to find what you’re after. Another reason I dislike black hat SEO techniques as it clogs up the results pages and hides the good content.

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