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Press release or media release?

Which term do you use and prefer?

Traditionally, people would send an announcement to the newspapers to share news so it became known as a press release.

With the introduction of radio and TV, press releases had more uses than just newspapers; now, if you have news to share you may send it to any combination of newspapers, magazines, radio, TV, websites and newsletters.

The term media release covers all forms of media so seems more appropriate in most circumstances now than a press release. I certainly consider that I write media releases, but I am comfortable talking to people who still use ‘press release’.

I wonder if age or work background impact much on which name people use – what do you think?

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