Writing a business blog may have the purpose of promoting your products or services, and that’s fine.
But making a blatant sales pitch in every post isn’t going to win you any friends, or many sales.
I have seen more than one blog which ends every post with something like “Did you like this tip? Why not buy my book/enrol in my course to learn more? Here are 3 features of my wonderful book/course” BORING!
Sales pitch after sales pitch means people will either stop coming to your blog or (if your tips are good) stop them reading the end of each post.
Much more effective is to build a relationship, give some great content and have links to your products/services in the static parts of your blog. If a product or service some up naturally in the course of posting, by all means mention it and add a link – just don’t make a habit of it if you want your blog to be well regarded and seen as credible.
So what ending should you use? In short, use a natural ending to the topic or use a friendly good-bye message. That’s it!
Happy writing!
Tags: appropriate, blog, context, endings
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I once came across a blog that all these numerous sales pitch endings like “click here to order”, that I started wondering whether the website owner was entirely out there to sell or provide useful information.
I don’t like blatant calls to action at the end of blog posts either, wameyo – and frankly am suspicious of those who advice doing it. Of course most blogs are about building a business but I think relationship building is more important than directly selling something.