Positive or negative?
As much as I’d prefer to ignore the election campaign, it is here and I have noticed numerous ads around. And I am surprised (as I am at every election, lol!) as how negative much of the campaigning is.
In business and as a writer, I would never criticise a competitor (mine or for a client) to try to win sales. I believe it is much better to show my strengths and abilities instead of showing how good I am at complaining about others - this builds trust in my skills obviously, and lets clients know if I offer a service they need.
Spouting negatives about competitors surely makes me look insecure or bitter or incompetent (because I don’t have enough positives to talk about), or all of them!
Politicians never seem to learn this simple business principle - and it makes me think of politicians as children!
So, don’t copy the politicians, and use positives in your writing!
October 28th, 2007 at 7:37 pm
I agree with you - the negative campaigning doesn’t make sense to me, so I try & ignore it as much as I can… if anything, I find myself defending whoever it is who is being put down - so I’m completely undecided as to who to vote for.
Very good point you make
October 29th, 2007 at 8:22 pm
That’s a good point Melissa - putting down a competitor may just be enough reason for someone to try them instead of you - not much business sense in that!