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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, and enjoy!Tash

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Monthly Archives: October 2007

telling customers how they feel…

I just read an article called ’10 hypnotic-like sentences that sell like crazy’. Catchy heading and, as a writer, potentially useful information so I read it.

Well, actually I started reading it and then just skimmed the remaining nine sentences. All 10 sentences are based on the theory that if I write how you are feeling you will start to feel that way as you read my words.

Just one example of the sentences provided: You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

Personally, if I read something like that, I’d stop reading in irritation with someone being so blatant and patronising. Obviously, you can lead readers in a certain direction with good writing, but I don’t like the technique in that article and wouldn’t recommend using it!

Some would say this technique works in the USA, but I’m not convinced they are so different that obvious manipulations like this aren’t annoying Amercians, too.

Word Constructions

Positive or negative?

As much as I’d prefer to ignore the election campaign, it is here and I have noticed numerous ads around. And I am surprised (as I am at every election, lol!) as how negative much of the campaigning is.

In business and as a writer, I would never criticise a competitor (mine or for a client) to try to win sales. I believe it is much better to show my strengths and abilities instead of showing how good I am at complaining about others – this builds trust in my skills obviously, and lets clients know if I offer a service they need.

Spouting negatives about competitors surely makes me look insecure or bitter or incompetent (because I don’t have enough positives to talk about), or all of them!

Politicians never seem to learn this simple business principle – and it makes me think of politicians as children!

So, don’t copy the politicians, and use positives in your writing!

Word Constructions
Word Constructions ~ for all your business writing needs

Starting a blog

Writing in a blog can be intimidating – and knowing how to set up a blog can be even worse for those not technically minded.

So I’m pleased to say there will be a Business Mums Network blogging for beginners intensive workshop in Melbourne in a few week’s time (17 November to be precise!) Lucie Battaini of MulitmediART will talk about choosing a blog and getting one up and running then I will talk about blog content – different styles, how to select content, etc.

Then we’ll brainstorm some blog topics for every participant, one by one. So those people will get to go home with the knowledge of how to start a blog that suits them AND have ideas to actually blog about. They’ll be experts in no time after this workshop and it’s under $100, too.

Hmm, speaking, providing notes – guess I’d better get writing!

Word Constructions
Word Constructions ~ for all your business writing needs

Writing from home

Writing and children are my passions so running a writing business at home while also being a mum is an obvious solution for me.

Watching a friend look for a new job recently, especially as she may have to move interstate to get a great job, has reminded me how much I value working from home.

  • I don’t waste time commuting to the city
  • I don’t create any polution travelling to work!
  • I control my hours and days
  • I can say no to clients or projects if it suits me
  • I can go on excursions and help at school – which I enjoy and consider important, but it also gives me a mental break from writing which actually helps me write better!
  • It’s a good excuse to not do the dusting every week!
  • I don’t have work colleagues distracting me as I write – I can sit for hours uninterupted (as long as the kids are at school!) and concentrate on writing

Word Constructions
Word Constructions ~ for all your business writing needs

Photos – no apostophe

This is becoming one of my pet hates 🙂

There seems to be an increase in the number of people using an apostrophe when writing about photos – that it, people writing photo’s instead of photos.

“I will bring my photo’s to show you”

What do the photos own? NOTHING! So there is no need for an apostrophe to be there and it annoys pedants like me when it is there!

I’m struggling to think of situations where anyone would talk about photos owning anything so it’s probably fairly safe to say that photos should never have an apostrophe added!

And given that adding an apostrophe is actually more work, I don’t see the appeal myself!

Word Constructions
Word Constructions ~ for all your business writing needs

What’s in a name?

My daughter recently discovered that people didn’t live at the same time as dinosaurs. She was shocked and didn’t really believe it.

“But if people weren’t alive when dinosaurs were, then how can people know what they were called?” she asked.

It lead to a discussion of why we use names for things – even things that we don’t see in our everyday life. Names save us time, words and energy, as well as individualising us as people.

When writing, the choice of a name can be really important as names also set the scene. Names can give information about the person, such as gender, nationality, personality and age, and about the theme of the writing.

And it’s not just naming characters in fiction stories either. When I am writing something that includes examples, I take care to use names that imply a mix of people – for instance, using male and female names.

Word Constructions ~ for all your business writing needs

Competition in business

Do you run a business? How do you deal with your competition?

I am about to write an article for the Business Mums Magazine on this topic, and the more opinions I have the better the article will be! So please share your thoughts here or answer the survey here – or both of course!

Word Constructions
Word Constructions ~ for all your business writing needs

Fresh web content tips

Carrying on from my last post about Lucie of MultimediART’s talk, it was interesting to get her interpretation on fresh website content. It has often been said that fresh content is important for search engine rankings, but what does fresh content mean?

Three main points to consider are:

  • change the content on your site at least once between each visit from a search engine spider (check your stats to find out how often that is for your site)
  • keep the content change within 2 clicks of your homepage
  • swapping around a few words or even a paragraph is probably not enough to count as fresh for a search engine

Search engines apparently search your site more or less often depending on how fresh they judge your content to be.

Content includes any articles and text on your site, as well as products, tools, news items, RSS feeds, and so on.

So how fresh is your website?

Word Constructions
Word Constructions ~ for all your business writing needs

Website marketing

I went to a Business Mums Network morning tea this morning – in fact I hosted it!

The speaker, Lucie Battaini of MultiMediART, spoke to us about using simple and mostly free techniques to get more people to your website. Although I knew a lot of what Lucie spoke about, it was great to hear it all put together and I learnt some new things, too.

For instance, Lucie spoke about keywords – apparently, keyword metadata isn’t used by most search engines now but the use of keywords in your content is crucial. That means you should include a couple of important words as many times as possible in your web content for search engines to find and correctly categorise you.

However, it is really important to not overuse your keywords – imagine if I used ‘business writing’ at least once in every sentence – boring and confusing to read. I find it better to write the information normally so it flows properly, and then go back and see if there’s a way to add a few more keywords without loosing the flow.

And of course, Lucie pointed out that content is King, so I’d better get writing!

Word Constructions
Word Constructions ~ for all your business writing needs

Dilemas…

Writing is easy enough for me, and honesty in my writing is important, but sometimes it isn’t easy to write the complete truth.

For example, when I write a review of something I will be honest – I’d never say it was great if I hated it. I’d always be polite and as constructive as possible rather than slamming it, but I will say if it isn’t up to scratch.

But what about when the less-than-pleasing item is owned/created by someone you want to impress? It gets tough because I want to be respected for honesty and feel the responsibility that if I review something it could influence other people’s use of money & time.

In the past, I have managed this by pointing out all the positives of the item and only mentioning the weaknesses – and obviously not saying anything like ‘great read’ or ‘value for money’. Once I reviewed a book which I found to be fairly boring, but it’s got a lot to do with the fact I don’t like that genre much either. My review commented on how it used simple language and was true to its genre with a few unexpected twists. That way, someone liking the genre would read the book but others wouldn’t bother – win win for everyone!

Word Constructions