Promotional Items
by Tash Hughes
of Word Constructions (www.wordconstructions.com.au)
To get your business exposure beyond
advertising, it is worth looking at distributing some
promotional items.
Promotional items can be given out at
trade fairs, at networking events, in goodie bags at
various events, in hampers, at exhibitions and as gifts
to clients; they can even be given to other business
owners to distribute for you.
You don’t necessarily have to spend a
lot of money to have promotional items that will make an
impression on your clients and potential clients. The
most obvious promotional items are product samples,
vouchers and flyers, but that aren’t the only items you
can use.
Be creative and have some fun with
your promo items. The following ideas may get you
started…
Make a bookmark – it could just
have your logo and business details, or you could
add a beautiful image, a funny or sentimental verse,
some tips relevant to your business, a cartoon or
anything else you can think of!
Attach a packaged tea bag or
coffee serve to a flyer or business card with a
message like “Take a break on us”
Print an article that will be of
use or interest to people
Add a card with useful
information on it – a recipe, some
business/parenting/health tips, a list of websites
related to a topic, positive affirmations
Get some magnets made as these
are practical and likely to be kept somewhere
visible. For even more interest, consider a photo
frame, calendar or useful information magnet.
Choose a small treat that matches
your business message and attach it to a message,
business card or flyer. Some treats you can try are:
Bath salts for a person to
relax
Lollies to sweeten their life
Old fashioned lollies for
sentimentality or memory
Frogs so they can hop into…
A balloon for hope
Matches to set their lives on
fire
Monopoly house as a symbol of
their dream house
A gift card they can use (if your
business details are on this, you get double the
exposure, but be tasteful with it!)
Prepare some puzzles or a quiz,
or even some colouring-in pages for their kids
Add a promotional item with your
logo or business name such as
A notepad or sticky note pad
A pen or pencil
A container of mints or
lollies
A yoyo
A ruler (there are lots of
different types to chose form)
An eraser
Lip balm or sunscreen
A sticky tape dispenser
A mouse pad
Coasters
Personalised chocolate wraps
Lanyards
keyrings – don’t make them
too big or they won’t be used
a cap or beanie
Clear communication is critical to
the success of any business, but it is often left to
care for itself in many businesses. Tash Hughes is a
professional and skilled writer who makes technical and
otherwise boring information accessible for everyone a
business needs to communicate with. Next time you need
webcopy, articles, newsletters, reports or any other
business document, visit
www.wordconstructions.com.au to
see how Tash and her team can help your business
succeed. |